Neuage.design
SimEx-Iwerks specializes in 4D Theatre attraction development and teamed up Red Star 3D to create their own exciting film. They decided to create their own version of the famous story The Jungle Book. The first location this film was going to be shown at was San Diego Zoo, so they needed the proper environmental theming and on-site promotion at their existing 4D Theatre to help attract zoo attendee's.
Branding • Environment • Print
I lead the initial design work by gathering the plethora of Jungle Book materials out there. Using that as inspiration, I explored different type faces and then added different styling. Each option was tested directly on the key art as that is where it would primarily be seen. The sales team and zoo employees identified possible areas of the theatre we could appropriately theme with promotional art that would be client facing. I was in direct contact with the animation studio to ask them to provide us any necessary 3D elements to complete this project.
After the title design’s approval, I adapted it to the key art across main materials such as posters, banners and environmental graphics. Another designer, Jessica Johnson, assisted me to finalize the production of many other pieces for Mowgli's 4D Jungle Adventure. All of this was captured in an extensive film marketing style guide I organized.
This project was set to launch earlier in 2020, but unfortunately COVID-19 happened as delayed the launch by quite a bit. I'm glad to say it has launched in San Diego Zoo for visitors to come and enjoy. Today, Mowgli 4D is one of Simex-Iwerks top performers and has played in a total of 22 different venues, has been translated to 5 different languages to play across the globe and has been seen by an estimated 3 million people.
Character Posters.
Client • SimEx-Iwerks Entertainment
Date • April 2020
3D Animated Graphics • Red Star
Art Direction • Maggie Ostler & Minos Lam
Character Poster Designs • Jessica Johnson
